By Ev Bogue - December 17th 2014
BUSINESS LESSONS WITH PEZ.
Good news. All of the gatos are still swimming from last week's pezlesson. The bettas are two. So today, I thought it might be a good idea to expand the pez empire. A trip to the pez mercado is in order.
I start every pez mercado trip with a walkthrough. I know what day is best... but who has the best pez? That's the question. That's always the question.
No one ever has the same thing twice. Because pez are swimming and fleeting. Also, there are so many other pez shop owners in town that they are always trying to buy up the good swimming merchandise.
For example, I had hopes that I would find more of the same corydora gatos I got last week at the same place I got them last week. No such luck! Instead I found one tank of corydoras, and there were too many floaters to make me want introduce those gatos to my healthy gatos. So I passed. (Yes, pez dorks, I quarentine! But not for as long as you might want me to.)
But what is today's pez lesson?
It's not about you. It's about the pez. That's the lesson.
I've been visiting the pez mercado for 6-months now, and there's one side of the street I don't tend to frequent. The side of the street with all of the peeps who think they are cooler than the fish tanks they have in their shops. So yes, they have fishtanks. Okay. But these guys also have their pitbull, and their music, and they're smoking cigarillos inside their fish store. So freakin' chido.
But what matters is the fish guey. What matters is the fish. No matter how cool you think you are, the sales are all coming from the product. It's not about you, it's about the pez, guey.
When people are navigating the pez mercado, they aren't looking for chido salespeople. They are looking for chido fish. The lesson here is to look at your fishtanks once in awhile, not at yourself. If you tanks are full of goldfish and floaters, it doesn't matter how chido you think you are, no one is frequenting your shop for a reason.
It's not about you, it's about the pez guey.