Ev BogueWhat if the publishing business has nothing to do with brands anymore?
For a long time we needed branding in publishing -- why? Because there were a whole bunch of people working under the umbrella of one company to bring a work to the public. The author was only a small part of a huge system that was delivered by the brand.
Now? I bring my work to the world. If I were to brand myself, I'd be putting something between me and the world. When I imagine putting something in-between me and my audience, I imagine a barrier.
A barrier, like a brick wall or a fence. I'd be inventing my own gatekeeper.
What if everything actually revolves around me?
What if the only thing that matters when I bring my work to the world is me. Everything that I build comes from my center.
What if I am the through-line?