Ev BogueI can only tell you how to do something better, if I've learned how to do it myself.
That's why I'm not teaching anyone how to build a company with 150 people, how to skydive, or how to rebuild an hover-board engine.
Because I've never done these things.
I can only know how to teach you how to do something that I've already done myself.
When I get an email from someone asking me how to do something that I've never done, I can't answer. Any answer I give would be untrue. If someone emailed me tomorrow and asked: how can I learn how to skydive? I'd say: I'm not the right person to ask.
I have, however, made my entire income off publishing sales from e-books and flowing data for the last two years. I can teach you how to how to take your book to the web. Why? Because I've immersed myself in every aspect of the process. I've been publishing to the web for over 10 years. For the last two years? I've been an e-book author.
Even then, what I teach is not enough. Why? Because the only way you're going to learn is if you take my experience and try it on for size. Did something work the way it worked for me? We won't know until you experiment.
The number one way to create a more accurate and authentic web is to ground the work in the experiences we've actually had.
Not experiences we wish we'd have. Not experiences we think other people could have. Experiences that we've had.
Yes, that seems ordinary. Ordinary is more accurate. Ordinary is believable. Ordinary is achievable.
This is why G.B.'s work in experience telling is so important.