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Sunday, May 24, 2026  ·  Augmented publishing by Ev BogueEv Bogue
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Launch Anxiety

I get scared just before I'm about to launch a Thing.


I get scared just before I'm about to launch a Thing.

I find a million reasons that I'm not going to do it.

For example: no one needs this. I'm not capable of teaching this. I can't tell this from experience. No one will sign up. No one needs this. I can't, I can't, I can't.

Then I push through the initial fear and ship. People buy it. I do the work. Then, the cycle starts again.

The hard part is, launching never gets any easier. It's always going to bring up doubts, anxiety, and fear.

I ship anyway.