The 15-Minute Blog Post

It's tempting for me to spend all day crafting the perfect post. I want to stress over each syllable of every word.

I want to make it perfect. I want it to land for everyone. I want it to succeed.

Also, I'd also like it to go viral too, while we're at it.

But then I forget to eat. I forget to go outside. I forget that the coffee got cold an hour ago. I'm hacker-backed and fatigued.

This is why I set deadlines. This is why I've decided on the 15 minute blog post.

One, set a timer for fifteen minutes.

Two, write things.

Three, hit publish.

It seems like a strategy like this would lead to sloppy writing, or poor quality, or both. But it doesn't. Instead, it forces me to do the work, now. I can't wait, I can't procrastinate, I can't check Google+ five times before I write something. I only have 15 minutes.

Everyone has 15 minutes.