Two Types of Offerings

October 27, 2011

There are two types of offerings: Concrete and Ethereal.

Concrete offerings can be launched in a short amount of time, teach a specific thing in order to meet a specific need. They can be short-term. Usually they're aimed at people who are just getting started learning something. They teach you 'how to' do something from experience. They can make a lot of money, and fast (if the offering is needed, and you've gathered permission.)

Ethereal offerings grow slowly. They teach in a language that's deeper than the surface in order to gradually unveil a deeper truth. Most people won't get it. The needs being fill? fluid. They explore the 'why'. It might not make a lot of money in the beginning, but over time the rewards grow exponentially as more people begin to support the work.

Which are you offering?

Can you offer both?